An Analysis of Factors Affecting the Development of Literary Tourism (Case Study: Yazd Province)

In addition to currency appreciation and facilitating the process of economic growth, tourism development affects the redistribution of wealth among the nations of the world, the importance of tourism and literature has increased as one of the forms of this industry.Given the importance of this type of tourism in the economic development of countries, identifying the effective factors in the development of literary tourism is very important.The aim of study is identify and assess the direct and indirect effects of each factor affecting the development of literary tourism. For this purpose, first, with comprehensive review of the literature and opinions of experts in this field, factors affecting the Literary tourism of Yazd identified and uses Interpretive Structural Modeling.these factors were investigated using MICMAC analysis.This research is descriptive in terms of purpose and applied in terms of results.The statistical population consists of experts active in the tourism industry. According to the h findings the “attention and cooperation of centers related to the development of literary tourism” and “creation of literary tourist attractions” are the main factors affecting the development of this type of tourism.The results of this study will help policy makers to choose the best path or developing Cultural tourism.