Providing a Sustainable Leadership model in Iran's Insurance Industry based on Grounded Theory Approach
Article Type:
Research/Original Article (دارای رتبه معتبر)

Today, the insurance industry has a key role in facilitating and promoting economic activities in society, and this industry is one of the leading and important sectors in the economy and capital markets. This study aims to provide a basic model of sustainable leadership in the Iranian insurance industry.


The grounded theory method was used to collect information using interviews. The interview of this research was designed using the CAR framework which Identified Context that show the problem of Insurance Industry and by action try to find proper and suitable way to solve this problem in the best way and finally the results determine what is the result of this action and how the insurance company benefits from the results. The snowball method was used to select the research samples. Thus, a panel with the participation of 25 experts; separately, 10 academic elites - faculty members and professors of university management - and 15 experts in the insurance industry - experienced and skilled managers in the Deputy of Management Development and Human Capital of Central Insurance - were created.


In this study, the systematic data approach of the grounded theory has been used. This approach, discussed in the joint work of Strauss and Corbin, inductively uses a systematic set of procedures to formulate a theory of a phenomenon. According to the systematic approach, theorizing is done in three main steps: open coding, axial coding and selective coding. After implementation, textual data were analyzed using this approach, and finally a paradigm model of research based on the grounded theory approach was developed, based on which the components of the causal condition include culture, sustainable behavior, continuous learning; Intervention components include: stable communication, understanding of challenges; The components of the action/interaction include: leadership habits, sustainable leadership skills, capacity building for creativity; phenomen categories include leadership activities, creative systems, quality products and services, development and trust in members, challenges and innovation, and long-term reflection; components of the effects of sustainable leadership include three components duch as decisive decision making, resilient economics, promoting resilience in society and finally the components of consequence for the insurance industry including improving financial performance, gaining competitive advantage and continuous improvement were identified.


The results show that the basic model of sustainable leadership in the insurance industry revolves around the phenomen category of leadership activities that are formed under the influence of causal conditions. This process begins with causal conditions and leads to the formation of a phenomen category, which is the leadership activities of the insurance company, which help to develop insurance by using strategies, and the result is knowledge creation, gaining a competitive advantage and developing insurance. Roadmap and resistance economy are also conditions that interfere with the leadership activities of the insurance company and behaviors, skills and behavioral styles are among the conditions for the implementation of sustainable leadership strategies in the insurance industry. Implementing sustainable leadership in the insurance industry and creating security and trust will pave the way for the expansion of manufacturing and service activities, in other words, other insurance companies will reduce anxiety by compensating by creating stability in society. Insurance companies are also good substitutes for government social security programs.

Iranian Journal of Insurance Research, Volume:37 Issue: 2, 2022
39 to 74  
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