Branding of Women's Football in Asia and Providing a Model

The purpose of this study was to brand women's football in Asia and to present a model.

The research method was qualitative. The statistical population of the present study included professors and experts in the field of football. The sampling was purposeful. The research tool was interview with 15 people. The validity of the research tool (interview) was checked and confirmed by the interviewees and then the expert professors. To measure the reliability, the method of intra-subject agreement was used, according to which the reliability value was equal to 0.90. The test was also approved. Data theory was used to analyze the data.

The results of semi-structured interviews showed that 11 categories of effects can be considered as indicators of women's football branding in Asia. These 11 categories include 35 concepts and 176 open source agents.

Based on the findings of this study, it can be concluded that managers and officials should take the necessary measures for the development and advancement of women's football according to the identified indicators and take steps to address the challenges and problems ahead