Measuring the Effect of the Performance of Security Components of Tourism Destinations on the Satisfaction of Foreign Tourists in order to Sustainable Development of Tourism Industry in Shiraz Metropolis
Destination security and tourist satisfaction are important variables to identify the performance of tourist destinations, and discover the relationship between these two factors is necessary to achieve sustainable tourism development. Therefore, the main purpose of this study is to investigate the effect of security dimensions on the satisfaction of foreign tourists in Shiraz. The present study is applied in terms of purpose, practical and according to nature and method; it is descriptive. The required information was collected based on the documentary and field (questionnaire) method. The statistical population of the study is foreign tourists visiting the city of Shiraz in 2019. The sample size was estimated to be equal to 200 tourists according to the Cochran’s formula and a simple random method was used to distribute the questionnaire. Collected data based on descriptive and inferential statistics methods have been analyzed. Findings showed that political security with a coefficient of 0.65, social security with a coefficient of 0.33, cultural security with a coefficient of 0.38 and economic security with a coefficient of 0.20 have a positive and direct effect on the satisfaction of foreign tourists in Shiraz. Also, political security with a coefficient of 0.34, social security with a coefficient of 0.28, cultural security with a coefficient of 0.21 and economic security with a coefficient of 0.28 have an indirect effect on the mediating role of length of stay on the satisfaction of foreign tourists in Shiraz. The general effect of security components on the satisfaction of foreign tourists in Shiraz is such that the most effect is political security with a coefficient of 0.99 and then social security with a coefficient of 0.61, cultural security with a coefficient of 0.59 and the least effect has economic security with a coefficient of 0.48.
Security , satisfaction , Tourism , Shiraz
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