Prioritize the Factors Affecting Financial Resources in Bank-e-Mehr-e-Eqtesad Isfahan Province (AHP Approach)

This study aimed to prioritize the Factors Affecting Financial Resources in Bank Mehr-e-Eghtesad Isfahan using the analytic hierarchy process (AHP) was performed. The study’s sample involved 13 executives & staff managers of Bank Mehr-e-Eghtesad of Isfahan that were selected by purposive sampling.To gather information from paired comparisons questionnaire was used. Validity of the questionnaires from masters and professionals and experts was assessed positively. Reliability of questionnaire based on the Inconsistency rate were calculated. To test the hypothesis using AHP Approach and Expert Choice software was used. The results showed that the central bank policy criteria, has largest share and the legal limitations criteria, has the lowest share in decision-making. The interest rate paid on deposits, according to all indicators, as the most influential factor on the mobilization of bank resources and service quality as the low- influential factor.