Effective Social and Individual Factors on Attitude of Rural People in Marivan Township toward Environment

Throughout history, humans have always taken the environment has changed and it meets your needs. Environmental protection a national effort that requires the participation of all people. Many believe that environmental problems are rooted in social beliefs about the environment.

This descriptive -correlational research was conducted to investigate Effective factors on environment attitude of rural people in Marivan Township. The statistical population consisted all rural households in Marivan Township (N=11228) which using Cochran sampling formula and by using randomized multi-stage sampling method 250 of them were selected and studied. Social capital, attitude and knowledge toward environment were measured by a composite index in Likert-scale type. The validity of research tool was verified by the opinion of some experts in the related field and by conducting a pilot study and calculating alpha Cronbach coefficient higher than 0.7 its’ reliability were obtained.  Statistical analysis methods consisted correlational coefficients and regression analysis. 

Analysis showed that majority of respondents (90.7 percent) had positive favorable attitude toward environment.  The majority of respondents (85.2 percent) had high level of environment knowledge. Multiple regressions analysis showed that four variables named as Knowledge, social participation, social trust and the extent of information using related with environment were explained 41 percent of rural people attitude toward environment.

Their attitude is one of the topics of sustainability and environmental protection. Due to the favorable attitude of the villagers and their high knowledge is suggested that meetings of public officials with more active participation of the villagers holding.