Analyzing the factors influencing the acceptance of Canola (Brassica napus) cultivation in Boyar- Ahmad county: Application of integrated model of acceptance and using technology

The aim of the current research was to identify the factors influencing the acceptance of canola (Brassica napus) cultivation among the farmers of Boyer-Ahmad County. For this purpose, the integrated model of acceptance and use of technology was used. The statistical population of the research was the adopters and non-adopters of canola cultivation in the country. All adopters (35 people) and 118 non-adopters who were selected by random sampling with appropriate distribution were studied and investigated using the survey method. The data collection tool was a researcher-made questionnaire, which was developed based on the components of the theory, and its validity was revised and confirmed by a panel of academic experts. To measure the reliability of the questionnaire, a pilot study was conducted outside the statistical population, and the Cronbach's alpha coefficients (0.67 to 0.93) obtained indicated the satisfactory reliability of the questionnaire. The collected data were loaded into SPSS21 statistical software and related statistical tests were taken. The findings of the research showed that the average score of "facilitating conditions", "expected performance" and "expected effort" in two groups of farmers showed a significant difference. Also, the findings from the discriminate analysis indicated that "facilitating conditions" had a greater share in the discrimination of the two groups of the farmers. Meanwhile, the results of the path analysis showed that "social influence" and "expected performance" had the greatest effect on the willingness to accept, and "facilitating conditions" had the greatest effect on the adoption behavior of canola cultivation.