Explainnation the logic of entrepreneurs' decision making in the entrepreneurship ecosystem

Entrepreneurs rely on causation, effectuation, and bricolage behaviors to achieve their goals in different situations. Effectuation is a kind of decision-making logic that emphasizes control rather than anticipation. Causation focuses goal setting and planning and foresight. Bricolage is a resource-seeking behavior that allows entrepreneurs to cope with resource constraints. These three behaviors are used simultaneously according to the situation and circumstances. However, in studies researchers focus more on individual level factors and less on environmental factors, context and ecosystem. In fact, research has not paid attention to the interaction of individual, environment, context and ecosystem in entrepreneurial decision making. In this research, as qualitative research use the template-based case-study method in two independent sample groups, twenty interviews were conducted with entrepreneurs located in science and technology parks of Tehran, Sharif and Beheshti universities and Sharif Innovation District. The results showed that entrepreneurs tend to choose different decision approaches due to different access to resources. Entrepreneurs in the parks have more causation behaviors due to the need to comply with the requirements and entrepreneurs in Sharif Innovation District behave more effectuation and bricolage due to less need to follow formal and written rules. Finally, a proposition has been explained.