Analysis and validation of green innovation antecedents in industrial companies

This paper is aimed at analyzing and validating the antecedent factors of green innovation based on structural equation modeling in industrial companies. The research is positivist in terms of philosophical assumptions, quantitative in terms of approach, cross-sectional in terms of time and applied from audience dimension. We used a sample survey and standard questionnaire for data collection The research model’s validity was based on construct validity (divergent and convergent). We used the reliability by the Cronbach's alpha, composite and joint reliability. The content validity was also checked and confirmed by a panel of experts and the completion of the CVI and CVR forms. The research statistical population were managers and experts having more than 15 years of work experience in industrial companies at Tehran province. the sample size was 175 people using the G-POWER specialized software at the error level of 0.1 and the power of the test is 0.85% by random sampling method. In order to test research hypotheses and analyze data, structural equation modeling was used with partial least squares approach and using Smart PLS 3 software. The results show the positive effect of green human resources and environmental performance on green innovation in industrial companies. The results of research, also show the effective role of moderating variable of green education between the green human resources and environmental performance on green innovation.