Investigating the Effect of Cost Management and Differentiation Strategies on Company Risk, with Emphasis on the Role of Intellectual Capital and Risk Management

It is no secret to any knowledgeable manager that in today's dynamic and competitive environment, it’s absolutely essential to use the right strategy against the competitors. Following the right competitive strategy in such a market will lead to the consolidation of the organization's position in the industry and will improve the organization's performance. The purpose of this study is to investigate the effect of cost management and differentiation strategies on the risk of companies listed on the Tehran Stock Exchange. In this research, the criteria of differentiation and cost management strategy are independent variables, the criteria of company risk is dependent variable, and the effectiveness of risk management as well as the intellectual capital are considered as moderator variables. The statistical population of the study included all companies listed on the Tehran Stock Exchange in a period of 10 years in the 1390s. Systematic elimination was applied to select a statistical sample of 1270 observations. Fitting of the model and testing of the hypotheses was carried out using modeling structural equations in Smart PLS software. The results of the hypothesis testing indicated that there is no significant relationship between cost management strategy and risk management, and intellectual capital does not have a significant effect on this relationship. But there is a negative and significant relationship between differentiation strategy and company risk.