Explanatory pattern of the relationship between organizational identity and brand identity in the effectiveness of organizational strategy in the biological industry

This research by using the hermeneutic paradigm method seeks to investigate the cognitive factors of organizational strategy efficiency by exploring the dimensions of organizational and brand identity in the biological industry. Dimensions were surveyed at the level within the organization and the organization's environment. Pursuant to the hermeneutic approach in the phenomenology of the issue, 17 in-depth interviews have been conducted among activists inside and outside of the organization. Semantic units adapted from research literature and interviews, were analyzed based on the interrogative content analysis method and Atlas.TI software.  Finally, the strategy efficiency pattern was identified, which includes the factors of organizational identity, brand identity factors, industry identity and strategic group identity which These factors and the relationships between them are important as sources of strategic efficiency in the organization