Designing a Crowdfunding Process Model in Knowledge-Based Companies with a Theme Analysis Approach

This study with the aim of designing a crowdfunding process model in knowledge-based companies was done. The research method was qualitative from theme analysis. The key experts studied were managers and employees of knowledge-based companies in three provinces of Hamadan, Kurdistan and Kermanshah, along with managers with expertise from public and private institutions. The criteria for selecting experts was having at least 5 years of work experience or research experience in relation to the research topic and the criteria of agreement, key role and participation. Experts were selected using judgmental and snowball sampling methods and data collection continued until theoretical saturation was achieved (40 people). Data collection tools were semi-structured interviews.Clark and Braun six-step method was used for data analyzing. In summary, the results showed that the crowdfunding process model in knowledge-based companies consists of 623 codes, 66 basic themes, 21 sub-organizing themes and 5 main organizing themes. Accordingly, the environmental and internal drivers of the knowledge-based company, along with appropriate strategic actions, expected consequences at the macro level and expected consequences at the enterprise level, form the elements of the research process model.In a way, the drivers of the phenomenon of "crowdfunding" are formed, and consequently, strategic actions shape the consequences.