Prioritization and Sensitivity Analysis Export Development Strategies for the Plastics Industry using the AHP technique (Case Study: National Iranian Petrochemical Company)

Examining the export trend of the country's plastics industry shows a significant decline. The NIPC, as the custodian of policy-making in the field of production, support and disinfection, undertook complications and strategic planning in this field. Scientific decision regarding the selection of the appropriate export development strategy for the plastics industry and the determination of the relative priority of each in order to eliminate the challenges of the export development of this industry is of special importance. The purpose of this article is to prioritize and analyze the sensitivity of declining factors and strategies to promote the export of the country's plastic industry by using AHP. The present research is an applied and descriptive-survey case study. The statistical population includes the effective export managers of the plastics industry who were selected by random sampling of 30. The results showed that the challenges of "product price fluctuations" and "lack of interaction with large foreign buyers" have the highest impact with impact coefficients of 0.631 and 0.197, respectively. The results of GSA of these two challenges indicate a positive effect on the strategy of "creating the necessary conditions for the facilitation of free trade (regional-international)" in solving them. The results of the SA of the total challenges showed that the NIPC, in order to meet the five challenges in the field of plastics industry exports, should pay the most attention to "creating the necessary conditions for facilitating free trade". Efforts to "organize export clusters", "efficient use of ICT" to pursue more seriously.