Investigating the effect of managers' entrepreneurial enthusiasm on the success of agricultural cooperatives in Hamadan province

What keeps entrepreneurs from making long-term efforts to pursue opportunities is entrepreneurial passion.Despite the importance of passion, especially in starting and growing a business and the entrepreneurial behavior of individuals, few studies have examined entrepreneurial passion Therefore, the present study has assessed the effect of entrepreneurial enthusiasm on the success of agricultural cooperatives in Hamadan province.In terms of method, this research is a descriptive and survey research. The statistical population of this study included 276 CEOs of agricultural cooperatives in Hamadan province which were selected as a sample according to Cochran's formula of 131 cooperatives. Structural equation and multivariate regression methods have been used to analyze the data. The entrepreneurial passion model is derived from the Cardon model, which classifies passion into three types: innovative, founding, and developmental. The results showed that all three types of enthusiasm affected the success of entrepreneurs, and the component of "Passion for Founding" had the greatest impact on the success of agricultural cooperatives. For this reason, it seems that in education, establishment and development of agricultural cooperatives, the issue of entrepreneurial enthusiasm and passion, especially founding enthusiasm, should be taken into consideration.