Investigating the Challenges and Barriers to Green Entrepreneurship Development from the Perspective of Experts and Beneficiaries Case study: Rural communities of Macron coast

Green entrepreneurship is the process of creating a transformation in business and infrastructure in such a way that based on the preservation of the environment and compliance with standards, investment and economic development will be better. The purpose of this article is to investigate the obstacles and challenges of green entrepreneurship development from the point of view of experts and stakeholders using a combined approach.

The current research is applied research in terms of purpose and descriptive-analytical research in terms of nature and has a qualitative-quantitative approach. The statistical population of the research includes two groups. The first group includes university professors and experts related to the subject, and the second group includes stakeholders. For the first group of research, 28 people were selected using snowball or chain sampling, and for the second group, 1230 users were selected based on the statistics obtained in the rural areas of the study area, which was finally determined based on Cochran's formula of 276 people. The research data was analyzed using SPSS 23 software. In the qualitative phase of the research, the obstacles and challenges of green entrepreneurship were extracted using the Delphi technique. In the quantitative phase of the research, the factor analysis method was used to identify the basic variables or factors to explain the correlation pattern between the observed variables.

The results in the qualitative part of the research indicated that the most important challenges for the development of green entrepreneurship were extracted using the opinions of experts. In the quantitative part, using exploratory factor analysis in the form of 4 factors that included economic, infrastructural, promotional-educational and social-cultural factors, which explained 65.62% of the total variance.

With the elimination of environmental entrepreneurship obstacles and challenges, including economic, infrastructural, promotion-educational and social-cultural obstacles, we can witness the elimination of rural poverty, redistribution of employment opportunities and rural development. It is suggested that in order to improve the indicators of green entrepreneurship, the promotional-educational factor should be given more attention to improve the final result.