Provide a media model to promote a culture of preserving the environment and natural resources in the user community of the country

Introduction:

 Environmental crisis is one of the most important challenges that humanity is facing in this century. The way to face this environmental crisis is definitely decisive in the quality of life of the current and future generations. Many of these environmental problems are rooted in the lack of awareness and cultural weakness in the relationship between humans and nature.

Purpose of the research: 

The goal is to know the causal conditions in order to promote the culture of preserving the environment and natural resources.

Methodology:

 The approach of the current research is qualitative and the data theory method based on the systematic approach of Strauss and Corbin is used as the research method.Geographical area of research The geographical scope of this research is related to the local communities of users all over the country of Iran.

Results and discussion :

Causal conditions in this research, which are the reasons that motivated the researcher to conduct this research and made him seek to provide a model for the central phenomenon of media education. Therefore, the results obtained from among the categories extracted from all the interviews showed that in the media dimension, economic dimension, managerial dimension and social dimension of the main categories, the causal conditions of the media have been obtained and used in order to achieve the goals.

Conclusion:

 Managers' use of media and public relations and media analyzes of the environment play a fundamental role in good environmental governance. Therefore, the most rational thing is to give the highest value to the media as background factors for the maintenance of national resources.