Evaluating Entrepreneurial Opportunities with Bibliometric Analysis Approach (2000-2022)

Many entrepreneurial decisions depend on opportunity evaluation, the cornerstone of entrepreneurship. Time constraints and limited resources indicate the need to evaluate opportunities for entrepreneurial success. Misdiagnosis leads to a waste of time, energy, and resources and increases the likelihood of failure.

By reviewing the previous literature, this article examines research topics and theoretical foundations to evaluate entrepreneurial opportunities and ways to pursue different concepts.

To improve the structure and content of this field, a variety of different concepts is provided by bibliometric analysis.

Creating new insights into evaluating entrepreneurial opportunities and how to study them and previous research findings with a systematic, quantitative and holistic review. Bibliographic analysis in this research is used for future research orientations for developing literature evaluating entrepreneurial opportunities and creating a future research program to promote this field.

Our results are in two parts. First, we present the statistical analysis of the bibliographic data set and explain the effect of co-citation analysis and clustering. Second, we categorize and review the conceptual definitions of opportunity evaluation based on their approach.