Evaluating Salutogenic Leadership Functions in Oil Companies: Focusing on Green Energy Acceptance

Today, tourism and its development have attracted for of many societies and governments and are now one of the most profitable sectors of the global economy. Mazandaran Province is one of the provinces that annually accept many tourists nationally and internationally. The existence of suitable climate, pristine natural resources, forests and the Caspian Sea have natural and valuable potential to upgrade this.

In this research, the potentials and capabilities of ecotourism development in Shash Rudbar region, located in Savadkuh city of Mazandaran province, were performed using descriptive-analytical method and field studies. The questionnaire was prepared and completed by local people and experts from the Tourism and Library Department. Then, using the combined strategy of strategic analysis of SWOT and the QSPM strategic planning model, the weaknesses, strengths, opportunities and threats were prepared and prioritized. Ultimately, ecotourism development strategies were developed in the region.   

The results showed that in the study area there are 28 strengths and opportunities as facilities and advantages and 19 weaknesses and threats as constraints and bottlenecks and indicate the high ability of the region to develop ecotourism and attract tourists.

According to the matrix table of the SWOT model and the total weighting factor of each of the strategies, it follows that aggressive strategies (SO) that focus more on internal strengths and external opportunities as optimal strategies In the development of tourism industry in the area of ​​six Roodbar should be considered.