Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province)

Today, recent advances in technology, especially in the field of cyberspace, have caused individuals and organizations to interact with each other in cyberspace to achieve their personal and organizational goals.The importance of this issue is not covered in the fact that marketing activities in cyberspace affect a significant impact on the markets today and makes the customer issue more important. And every brand name can take a picture of himself in the minds of the customers. The purpose of this study is to investigate the effect of using cyberspace tools on customer loyalty in Bank Shahr, Semnan province. The present research, in terms of the time of the first nine months (1400), is "applied" in terms of purpose and correlational in nature and "descriptive-survey" in terms of nature.The research population of this research was the branches Bank Shahr, Semnan province and the statistical sample in this research, loyal customers with a history of more than 5 years of continuous cooperation that has been announced to the researcher through the bank, 132 people were selected. the researcher uses smart pls software to analyze the data after data collection. Finally, the results indicate that there is no meaningful relation between the variables of the "awareness of the value" and "brand awareness" variables. And there is a significant relationship between the variables of "marketing through cyberspace", "brand awareness" and "value awareness" on customer loyalty. Accordingly,