Investigating the effect of social networks on the development of sports culture and interest in public and championship sports (a case study of male students in Kermanshah province)

The power of social media in today's world can be likened to a communication explosion that has created a wide connection between people. The aim of this study was to investigate the effect of social networks on the development of sports culture and interest in public and championship sports. The statistical population of the study included all male high school students in Kermanshah province. The sample size of the study was determined based on Cochran's formula of 155 people who were selected using simple random sampling method. A researcher-made questionnaire was used to collect information. The validity of the questionnaires in terms of form and content was confirmed by professors of sports management and their reliability was confirmed by Cronbach's alpha coefficient test. Smart pls 2 software was used to analyze the data. The results showed that the diversity and breadth of virtual communication networks, easy access to virtual communication networks and trust in cyberspace, security of virtual communication networks, cost-effectiveness of virtual communication networks have a significant effect on the interest of high school male students in sports. Appropriate operational planning to interact with various virtual social networks and use their capacities to develop sports, especially among adolescents, to create more interest in sports through media such as radio, television, newspapers And websites can be effective by diversifying virtual applications.