Conceptualization of a Local Process Model for the Regeneration of Urban and Rural Small Businesses (Case Study: Sarpol-e Zahab Earthquake)

After the occurrence of natural crises such as earthquakes, the continuation of small urban and rural businesses and its positive effect on the economic rehabilitation and livelihood of local people deserve special attention. However, most rehabilitation resources are allocated to housing and small business recovery is neglected. Therefore, the current research was conducted with the aim of conceptualizing the local process model for the recovery of urban and rural small businesses. The current research is in terms of applied purpose, in terms of the nature of qualitative data and in terms of method, content analysis. The studied community was formed by key informants and business experts. In order to collect the required data, a semi-structured in-depth interview was conducted with 29 key informants using the theoretical sampling method and with the benefit of judgment and snowball techniques. The sample size depended on the theoretical saturation of the data. In order to measure the validity of the research, triangulation methods, member control method and review by experts were used. Based on the research findings from the coding stages, 76 primary codes, 31 concepts and 3 categories were extracted from the text of the interviews. In addition, the results of data content analysis indicate that the model of small business regeneration process consists of three stages of pre-crisis, during-crisis and post-crisis strategies. It seems that taking preventive measures before the crisis and taking appropriate decisions during and after the crisis can have a significant effect on the business regeneration process and other dimensions of reconstruction such as physical, social and psychological recovery. The results of this research can be used by policy makers, administrators and business owners.