Providing an experience-oriented tourism model in creative cultural attractionsCase study: Tehran city

Tourism is taking a new path and a new approach in tourism is being formed, which can be called experience-oriented tourism. Experience-oriented tourism is a new concept of tourism that expresses the new desires and attitudes of tourists regarding the concept of travel and tourism. Therefore, the current research seeks to achieve the following goals: Identifying the components and criteria that explain experience-oriented tourism in creative cultural attractions and then presenting a suitable model of experience-oriented tourism in creative cultural attractions. Therefore, by interviewing 16 people from Tehran, 12 attractions were identified as creative cultural attractions of the studied area. In the following, 20 experts in the research field were interviewed in a semi-structured way using judgmental and snowball sampling methods. In the form of qualitative method of content analysis with inductive approach and with the help of MaxQda21 software, the research data were coded. After each interview, the coding process was done and the research model was drawn with three-step coding. The findings indicate that 10 main components or categories, which are mental image before the visit, individual characteristics, expectations and motivation, creative experience, the course of memorable experiences, environment and atmosphere of experiences, satisfaction, loyalty and lasting memories, are the most essential components identified. They are creative in forming an experience-oriented tourism pattern in cultural attractions.