Designing and Explaining the Strategic Investment Model in Attractive Automobile Industry (Case Study of Zamyad Automobile Company)

. One of the industries that has intensified the competitive environment in the industry in recent years due to continuous changes is the automotive industry, therefore, automotive companies must find ways to be able to differentiate their strategy from other automotive companies. Provide better customer service. An example of these distinctive strategies is investment decisions in attractive areas of automotive companies. In this regard, the purpose of this research is to design and explain the strategic investment model in attractive areas of the automotive industry in Zamyad Automotive Company. The statistical population of this study was the senior managers of all production and organizational lines of Zamyad Automotive Company (464 managers), of which 210 managers were selected and tested. It was suggested that the intellectual capital, financial costs and managerial risk profile play a significant role in the investment of managers in attractive areas of automotive companies.