Sociological Explanation of the Pattern of Electricity Consumption of the Citizens in Kerman City

This study aimed to investigate the pattern of electricity consumption of Kerman citizens and its sociological explanation. The statistical population of the study included all household electricity subscribers in Kerman, of which 383 people were selected as a statistical sample using a simple random sampling method. In the present study, the face validity method and Cronbach's test were used to ensure the validity and reliability of the content of the questionnaire. SPSS software and Pearson statistical tests and analysis of variance were used to analyze the data. Findings showed that there was a significant relationship between knowledge of optimal patterns of electricity consumption (Specified patterns of the electricity department), awareness of the consequences of excessive electricity consumption, social support, social trust and feelings of insecurity with the pattern of electricity consumption. There was also a significant difference in the average electricity consumption pattern of respondents in terms of education, marital status, age, number of household members and length of residence and no significant difference in the average electricity consumption pattern of subscribers according to type of housing and area of residence. Finally, it was found that the strongest predictor of electricity consumption pattern variable is the awareness of optimal consumption patterns, so it is possible to improve the consumption pattern by increasing citizens' awareness in this area.