Assessing the various risks of the Iranian petrochemical industry

This research in aimed at assessing and measuring systematic and unsystematic risks affecting petrochemicals listed on Tehran stock exchange with a financial-marketing approach in two stages to be analyzed and the analysis of the payment. In the first stage, quantitative assessment of systematic and unsystematic risks is filled with a financial approach. As a result of these calculations, it was found that the greatest risk to the stock returns of petrochemical companies threatens, due to the cultural and economic and political factors and technology and the internal factors have less effect on the risk of stock returns of petrochemical companies. In the second stage, it is measured qualitative (rating) systematic and unsystematic risk with marketing approach.