Financial implications of marketing model on sales improvement (Case study: herbal pharmaceutical companies)

The purpose of this study was to investigate the constructive role of herbal medicines in the resistance economy of our country through acquiring domestic markets and maintaining foreign exchange capital, as well as the currency earning potential of these medicines. The approach of this research was a combination, in the first stage, the data were collected using the foundational data theory method and the interview tool. The researchers interviewed 12 doctors, pharmacists, and herbal medicine sales managers in a targeted manner. The extracted financial consequences included: improving the sale of herbal medicines, increasing the export capacity, commercializing herbal medicines and attracting capital for the production and development of herbal medicines, which was used in the quantitative stage of the descriptive-survey method and using first-order factor analysis techniques. and the second were examined. 420 samples were collected using available random sampling and analyzed using AMOS software.