Taxation scheme planning in multi-sided platforms, a case of application platform
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Digital transformation plays an increasingly important role in shaping the current business landscape and contributing to economic development. Using digital platforms and various technologies, companies can compete on a global scale with the help of digitization and industry 4.0 technologies. Global firms are benefiting from the rise of the digital economy. Facebook, Alibaba, and Uber compete in a new multi-sided platform world. Businesses such as media companies, banks, and software companies are among the many multi-sided platform firms that serve distinct groups of customers connected by interdependent demand. In this study, we analyze price-setting behavior in a multi-sided platform. As a well-known result of tax incidence by this article, consumers of more heavily taxed goods pay a higher price and buy fewer goods. A multi-sided market does not necessarily hold this result based on our findings. A higher ad valorem tax may actually lower end-user prices and boost sales. Due to this fact, multi-sided platforms may not engage in tax shifting by raising prices. The analysis is followed by a real-life case study of a diet application. The results and discussion are then presented for the proposed real-life case study.
Keywords:
Language:
English
Published:
Journal of Industrial and Systems Engineering, Volume:14 Issue: 4, Autumn 2022
Pages:
81 to 94
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