the Prioritization of the Influential Indicators on the Recruitment and Maintenance of Volunteer Groups to Serve

The investigation of influential factors on the recruitment and maintenance of the youths and volunteers groups to serve holds an especial importance in the strategic management of the Red Crescent Society, but there are few studies that address to these factors in the Red Crescent Society. Therefore, the purpose of the present study is the prioritization of the influential indicators on the recruitment and maintenance of the youths and volunteers groups to serve in the Red Crescent Society using Fuzzy DEMATEL-Based Analytic Network Process (FDANP) Approach. Present paper was a descriptive-analytical research along with applying the FDANP Approach for the prioritization of the influential indicators on the youths and volunteers groups to serve which is conducted in the Red Crescent Society of Mazandaran Province. Statistical population of the study consists of the managers and experts of the Red Crescent Society of Mazandaran Province those opinions received by a purposive method. Results showed that relevant factors to the maintenance are more important than relevant factors to recruitment sector. Among sub-criteria, organizational culture variable (0.1255), the variable of technical tools, communication, and advertisement (0.1218), and variable of the encouraging and hortative tools (0.1215) gain highest levels of weights respectively. On the one hand, the variable of human resource management (0.088) reaches to the lowest level of weight and importance. Nowadays, Non-Governmental Organizations (NGOs) and Grassroots Organizations (GROs) are continuously considered in the relevant debates to serving, consultant, social and philanthropic movements, donors, the creation of civil society, and social entrepreneurship.