The Persuasive Process Analysis of Azerbaijani Folklore Narratives Based on Discourse Sign-Semiotics Pattern

Persuasive process is an important and open topic in discourse sign-Semiotics. The article tries to analyze type and frequency of persuasive factors in narrative discourses of Azerbaijan Folklore Narratives based on sign-Semioticsapproach and inductive method. The selected narratives are Mahi Siyahe Koochooloo (The Little Red Fish), Kachal Mam Siyah (The Bald Mamsiah), Koroghloo, 24 saat khab o bidari (24 Hours of Sleep and Wake), and Yek Holoo Hezar Holoo (One Peach, One Thousand Peaches) narratives. In these narratives persuasive factors like reasoning, planning, building trust, caution, promise, etc. are used considering the situation and the addressee. From 145 persuasive processes and 24 types of persuasive factors, caution, threat, incitement, reasoning, promise, and rodomontade have the highest frequencies. 1/4 of persuasive factors belong to caution and threat but the rate of success in these two factors is not the same. Bribery, hesitation, compliment, flattery, curse, emphasis and playing to be oppressed were just in one case. The analysis showed that the exhort and frightening of doing outcomes is the dominant style in Azerbaijan Folklore Narratives. There is the highest percentage of persuasion failure in Mahi Siyahe Koochooloo narrative because of the insistence of the doer on the realization of his goal. There is the highest level of persuasion success in Kachal Mam Siyah and Koroghloo because of the power relationship.