Designing an operational model to provide service to the customers of Saderat Bank in order to satisfy them (case study of customers of Saderat Bank branches in Tehran)

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Article Type:
Case Study (بدون رتبه معتبر)
Abstract:

Research about service quality to Clients Armed Forces Judicial Organization According to world standards. Improve service quality is a continuous program, Also client is the most important asset. Therefore, Have tried to improve the quality of service. The research population included clients Armed Forces Judicial Organization of Tehran Province. for this purpose, a sample of 384 people (according to the population unlimited) were selected and information reguired by the questionnaire were collected. its validity was confirmed by experts and its reliability was verified by cronbach’s alpha. So in order to analyze data and test hypothesis, used atractural equation modeling with the help of tow statistical software SPSS and LISREL. This research is a descriptive survey and The results of hypothesis testing shows that the variables reliability, assurance, empathy, responsiveness and tangible significant influence on perceived service quality and Perceived service quality has a significant influence on client satisfaction.So, according to the index of each variable was considered ways to provide services to client.

Language:
Persian
Published:
Journal of Human Resources and capital Studies, Volume:2 Issue: 4, 2023
Pages:
103 to 126
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