Investigating the Effectiveness of Audit Committee on Brand ValueA case study of the food and automobile industry

Investigating the Effectiveness of Audit Committee on Brand ValueA case study of the food and automobile industryAbstractThe purpose of this study is to investigate the effectiveness of auditing committee on brand value in the automotive and food industry of Tehran Stock Exchange. For this purpose, the size variables of the audit committee, the independence of the audit committee, the expertise of the audit committee and the size of the audit unit were used as the criteria of the audit committee and the cytobein criterion was used as the variable expressing the company's brand value. The results of this study, which were obtained from the financial information of 32 automotive industry companies and 28 food companies during the years 1391 to 1398 and multi-variable regression method, showed that the effectiveness of the auditing committee on brand value in both food industry and automotive industry with different characteristics of audit committee In the short-term and long-term financial periods, there is information content that can be analyzed. In general, the same characteristics of the audit committee as a supervisory criterion cannot explain the brand value of companies.