Investigating Green KnowledgeDeployment Scenarios in Municipalities (Case Study: Isfahan Municipality)

Today, addressing environmental issues by different organizations can affect the performance and longevity of organizations. On the other hand, due to the high conflict with the amount and amount of waste production and collection, municipalities have a good understanding of structural plans and the establishment of green knowledge. The purpose of this study is to design a plan for the establishment of green knowledge in the municipality to be able to use it to plan different scenarios of improvement for proper settlement.

This research is a survey in terms of practical purpose, and in terms of how to collect data. The research population consists of 50 specialists, experts, and employees of Isfahan Municipality. To conduct research, first, the effective factors in establishing and implementing green knowledge in an organization were examined. Then, by designing a Likert scale questionnaire, the current status of each factor in the system was tested. Then the obtained factors were studied and analyzed using the fuzzy cognitive mapping technique. To explain why the system was moving, one forward scenario and one backward scenario were tested using FCMAPPER software. To draw a fuzzy cognitive map in this study, Pajek software was used.

The results indicate the identification of 9 factors of green learning orientation, environmental organizational culture, learning green knowledge, green innovation, green knowledge production, green knowledge integration, green knowledge sharing, stakeholder pressure, and green brand attitude as effective factors on knowledge establishment It has green. Findings obtained through the implementation of the fuzzy cognitive mapping technique show the identification of the green knowledge production factor as the factor with the highest degree of centrality in the model. Also, the factors of green knowledge production and environmental organizational culture were identified as the factors with the highest degree of input and output in the map, respectively. Based on the findings of the backward scenario implementation in this study, the environmental organizational culture factor as the initiator of the scenario was examined and analyzed. On the other hand, the findings of the forward-looking scenario in this study show that if the green knowledge production factor improves within the municipality of Isfahan, the system structure will improve towards various structural factors and ultimately lead to an improvement in attitude. Turns to the green brand.

The results of this study can facilitate the proper establishment of green knowledge within different municipalities of the country and encourage city managers to use green knowledge more effectively.