Celebrityization of Politics: Shaping Forces and Indicators

Since the entrance of celebrities into the modern political arena several decades have passed. The increase of personalism, populism and the dramatization of politics are only a few of the consequences of the presence of celebrities in politics.. Despite this, this phenomenon has been intentionally or unintentionally left out of serious academic discussions or completely ignored, and therefore there is a great theoretical void felt within it. Although some thinkers have set forth the new concept of celebritization of society, the subject has largely remained at the level of sociology and has not been extended into the political science. This is where the upcoming research tries to fill th the gap of theory in the field of politics and to pave the way for further research on such a common phenomenon in today's politics, to identify the forces that shape the celebrityization of politics and elaborate on its indicators..To achieve this goal and by using the theory of celebrityization of society, the authors put forward the hypothesis that the forces that shape celebrityization include network governance, mediaization, and presidentialization of politics, which lead to the following indicators: politicization, informalization of politics, decline of parties. Politics and the emergence of new citizens and everyday makers. The method of collecting documentary and library information and the method of judging the data is based on referring to the first category sources and analyzing them to provide the documents needed in examining the hypothesis.