A framework for identifying factors affecting the competitiveness of airlines

the present study seeks to identify and prioritize the factors affecting competitiveness at both the firm and industry levels in the field of aviation. The theoretical population of the research is the managers and experts of Iran Air and the aviation industry. The sampling method was judgmental and based on the expertise of individuals. The present research is applied in terms of orientation and quantitative multi-method in terms of methodology. At this stage, 30 factors were extracted at the firm level and 25 factors at the industry level. Because the number of these factors was high, these factors were screened by Binominal test. According to the significance coefficient, 8 factors related to the firm and 7 factors related to the industry were selected for the final prioritization. In the next step, these factors were prioritized separately using the Aras technique. Factors with priority at the firm level are: the factors of expertise and skills of human resources used in the firm or company, the number and composition of the firm's transport fleet and the firm's resilience to environmental shocks. Factors with priority at the industry level are as follows: The degree of consensus of key policy makers on the core issues of the industry and its prospects, the required infrastructure and the limitations of technology transfer in the import of new aircraft. To validate the results, the effective factors were also prioritized by Codas technique. The results of the two methods were very close.