Review of the consumer-based evaluation approach in the field of industry, medical education and health cares

In the consumer-based evaluation approach, the merit of a product is evaluted. Evaluation of faculty member by students is accepted as one of the evaluation criteria in universities. Also, in the field of health services, consumer satisfaction with service quality is considered. The purpose of this study was to review the consumer-based evaluation approach in the field of industry, medical education and health care.

The present study was a review study. By using keywords Consumer Organizations Consumerism, Evaluation, Program evaluation, Education, Health care, Medical education, Articles were extracted without time limit from Web of Science, PubMed, Scopus, SID، Magiran databases. The inclusion criteria included studies that were in line with the research objective.

In the consumer-based evaluation model, the emphasis is on curricula from the perspective of consumers. Student-centered as one of the effects of consumerism in higher education institutions. In the field of health care, the costs of medical services are covered by insurance. One of the benefits of consumption-oriented medical groups is the promotion of better care. But there are concerns about faculty member taking responsibility for education instead of students.

The results of this study showed that this model can be helpful for the best educational products and curricula for medical groups and other programs. It can also promote the quality of educational services. This study suggests that more studies should be implement to investigate this evaluation model, especially in the field of medical education.