The Effect of Customers' Trust on Their Repurchase Intention from Sports Stores in Ardabil City

Customers' previous shopping experience can have a positive or negative effect on their trust and decision. Therefore, the purpose of the research was the importance of the role of customers' trust on their intention to buy from sports stores in Ardabil. The current research is of applied-fundamental type and library method and field method were used to collect the research questions. The statistical population of this research includes all citizens of Ardabil who have made at least one purchase from sports stores since 2019. Using the available sampling method, a total of 216 people were determined. For data analysis, descriptive and inferential statistical tests were used, and for the reliability of the article, Cronbach's alpha was calculated in Spss software. According to the correlation test done on the values, it was determined that the criterion variable "trust" compared to the other criterion variable i.e. "purchase intention" has a higher correlation and a greater effect on customer satisfaction and trust, and sellers and service providers should pay more attention. They must have criteria for this variable with its components. It seems that the trust created between the buyer and the seller is the main issue in creating a mutually beneficial relationship and will create customer satisfaction.