Presentation of the Model of Measuring the Maturity Level of Business ‎Intelligence in Electronic Business‏ ‏‎(Case Study: Internet Service Provider Companies)

This study aims to design a model for measuring the level of maturity of business intelligence in electronic businesses, specifically for Internet Service Provider (ISP) companies. The study adopts a qualitative approach based on the phenomenological approach. A total of 10 specialists, experts, and managers from electronic businesses involved in providing Internet services are selected as participants using the maximal differentiation method. Data are collected through in-depth and semi-structured interviews and analyzed using Colaizzi's method. The findings are classified into five levels of business intelligence maturity (Level 1: Primary maturity, Level 2: Repeatable maturity, Level 3: Defined maturity, Level 4: Managed maturity, Level 5: Optimized maturity) using the Delphi technique. Subsequently, a model consisting of 33 dimensions and 232 indicators is designed based on the relevant literature and the researcher's viewpoint, with confirmation from experts. Finally, the model is validated using confirmatory factor analysis in Smart PLS software.