Examining the "consequences" of implementing communication programs for the development of social partnerships in non-governmental organizations and charities

This article has been conducted in order to investigate the results and consequences of theimplementation of communication and media programs for the development of social partnerships in NGOs andcharities and by the qualitative content analysis method. The data of this research was obtained through semistructured interviews with 22 experts and managers. active in non-governmental organizations and collected bytheoretical sampling. In this research, from the analysis of 839 conceptual codes resulting from theconversations, a total of 574 central categories were obtained, of which 80 conceptual codes were related to thepositive and negative results and consequences of the implementation of media and communication programs inNGOs and charities, in the form of 68 codes. Axial and 37 selective codes were presented. Based on the findingsof this research, the "positive consequences" of implementing communication programs in the development ofsocial partnerships in ngos and charities are: improving the status and empowerment of NGOs and charities,developing research and scientific foundations in ngos and increasing scientific achievements. , cultural andeconomic ngos and "negative consequences" of not implementing communication programs in the developmentof social partnerships in charities including things such as: weakness in effective monitoring of ngos activities,weakness in their "efficiency" and weakness in knowledge management and strategic management in ngos andcharities, in each case based on the findings of the research, the relevant analysis and interpretation ispresented.