Identification, Analysis, Ranking of Criteria Affecting Urban Tourism (Case Study: Shahrood City)

Urban tourism is sightseeing in urban areas and the interaction of host tourists and the production of tourism atmosphere around travel to urban areas. Due to the fact that they have many historical and cultural attractions, urban areas are often important tourist destinations and as tourist destinations, they have a multi-purpose function. This research was carried out with the aim of identifying, analyzing and ranking the criteria affecting the development of urban tourism from the perspective of experts; the upcoming research is applied and descriptive-analytical in terms of its nature and method. Data collection is done in two ways, document and survey, after review, six farctors including policies and planning criteria, infrastructural factors, advertising and media, residential and welfare, economic and financial, cultural and social were extracted from the theoretical and background literature. The reliability of the questionnaire is based on Cronbach's alpha of 0.985 and the statistical sample size of the research is 50 people from tourism experts and the research area is ​​Shahrood city with an area of ​​51419 square kilometers. The six criteria of this research were ranked after the analysis, and the policy and planning criteria with the highest average rank were introduced as the first rank of the criteria and the transportation network index with the highest average rank was introduced as the first rank among the influential indicators in the development of Shahrood tourism. In the ranking of the following criteria, the transportation network index, family budget, and the index of good travel memories and trust were placed in the first to third ranks of the indicators influencing the development of sustainable urban tourism in Shahrood respectively with the highest average rating and finally, suggestions on the influencing indicators in urban tourism Presented.