Impact of Customer Brand Identification on loyalty With Emphasis on the Role of Intermediary Service Quality, Perceived Value and Trust in the Hotel Industry (Case Study: Five Star Hotels Tabriz City)

present research aimed to Impact of Customer Brand Identification on loyalty With Emphasis on the Role of Intermediary Service Quality, Perceived Value and Trust in the Hotel Industry in Five Star Hotels of East Azerbaijan Including: El-Goli Pars and Shahriar Hotels has been done in the March of 2116. The data required for this research has gathered by questionnaire with available non-random sampling method from Five Star Hotels guests of Tabriz City. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the Smart pls software to analyze data. Statistical population of this research has considered all guests of the Five Star Hotels Tabriz City. Provided results showing that Customer Brand Identification on Brand loyalty, Service Quality, Perceived Value and Brand Trust has a significant and positive impact. Service Quality, Perceived Value and Brand Trust on Brand loyalty has a significant and positive impact. And also it was shown that Service Quality has the largest is path coefficient and its impact on Brand loyalty is higher than other variables.