Investigating the role of demographic variables and attitudes towards success factors on the success of small and medium businesses under Science and Technology Parks in Iran

Abstract
Background and Some small and medium businesses operate in the market for a longer period of time and the reason for that is the success of these businesses. The purpose of this research is to investigate the effect of demographic variables and attitudes towards success factors on the success of small and medium businesses under science and technology parks.
Research This research is descriptive and survey-type and practical according to its purpose. The statistical population of the research is the businesses covered by the technology parks, which were sampled by cluster method. 4 provinces (Kerman, Razavi Khorasan, Yazd and Fars provinces) were selected by a selective method and necessary data were randomly collected from companies located in technological parks. The data collection tools were interviews and questionnaires. One-factor analysis of variance, Friedman's analysis of variance and Mann-Whitney test were used for data analysis.
The results showed that family businesses and businesses that focus on internal factors have achieved more success. Companies that give higher priority to the variables of knowledge acquisition, innovation ability, increasing product quality, improving the technical ability of employees, relationship with universities and research centers, have been more successful in comparison with other business.
For the success of small and medium businesses in science and technology parks, focusing on family businesses and internal factors is of particular importance.