Analyzing the Economic Potential of Arbaeen Tourism in Khuzestan Province

The purpose of this study was to investigate and analyze the economic potential of Arbaeen tourism in Khuzestan Province. This study is theoretical in terms of its purpose and descriptive-analytical in nature and methodology. The results indicate that Arbaeen tourism has a significant impact on the physical infrastructure of Khuzestan Province. Additionally, Arbaeen tourism has played a role in promoting and marketing other forms of tourism at a moderate level. An assessment of the impact of Arbaeen tourism on the supply and demand of products and services in Khuzestan Province reveals a substantial influence on the supply and demand dynamics. Other findings from this study demonstrate that Arbaeen tourism has had effects on employment, income growth, production expansion, government revenue, and household expenditure. Finally, the Pearson correlation coefficient shows a positive and direct relationship between Arbaeen tourism and tourism branding in Khuzestan Province. Based on the results, it can be concluded that Arbaeen tourism possesses significant economic potential in Khuzestan Province, requiring an aggressive strategy.