Developing A Structural Model for Establishing A Sustainable Consumption and Production Pattern in Tourism Industry

Sustainable consumption and production patterns (SCP) play a crucially important role in the sustainable implementation of all economic activities. Therefore, this study specifically sought to develop a structural model to assess the driving forces involved in establishing a sustainable consumption and production pattern and to improve the sustainable aspects of the supply chain in tourism. To this end, first, fourteen consumption and production-related factors were selected and developed using the relevant literature and the experts’ views. Then, the collected data were analyzed using the Gray Relational Analysis, considering the fact that this model helps identify the causal relationships between the selected stimuli and assess the power of their mutual interactions. According to the study’s findings, ten influencing driving forces and four influenced ones were identified as the factors involved in establishing a sustainable consumption and production pattern in the tourism industry. Accordingly, the highly influential driving forces that readily affect other driving forces were identified as the "Government policies and regulations for developing an integrated system of sustainable consumption and production", "The managerial Support and involvement in implementing a sustainable consumption and production pattern", "Initiatives and advertising campaigns developed by various tourism enterprises for implementing a sustainable consumption and production pattern", and “Gaining market advantage and improving the overall performance in the industry". Identifying the causes and effects involved in implementing a sustainable consumption and production pattern in tourism’s supply chain, the findings of this study can help managers easily analyze relevant issues in this regard and thus enhance their overall performance by recognizing the cause and effect driving forces.