Identifying and analyzing the interaction of effective drivers in future entertainment scenarios on radio and television

The emergence and expansion of the media, especially new media such as social media, the Internet and the like, has had a profound effect on the television and radio media and has separated many audiences from television. The aim of the present study is to analyze the structural impulses influencing future entertainment scenarios on radio and television. Therefore, in the first step, the theoretical foundations and reports of various consulting firms around the world and Iran were examined and the factors and drivers affecting the future of entertainment were identified in the radio and television media. Then, through a survey of experts, the factors were finalized and with the approach of futures research and Mikmak software, a model was designed and the interaction of the future drivers of entertainment in radio and television was investigated. A total of 11 drivers were identified in this study that the drivers of technology development and digital space, economic factors and lifestyle have the greatest impact on the future of entertainment in the radio and television media.