Strategic Tourism Planning of Yasouj City Using Meta-Swot Model based on Sustainable Development Approach

Considering the great potential of Yasouj city in the tourism industry and its impact on sustainable development, strategic planning of tourism in this city is a necessity. The purpose of the current research is to plan the strategic development of tourism in Yasouj city, to identify the factors of tourism development and to compare it with competing regions based on the sustainable development approach. The research was carried out by descriptive-analytical method and the data was collected by survey. The statistical population includes all experts and executive managers who are proficient in urban planning and sustainable tourism in Yasouj city. A total of 25 research samples were selected using the purposeful sampling method. The Meta-swot model was used to develop strategies for the development of urban tourism in Yasouj, to present objectives, to compare with competitors in the region, and to influence the factors of Yasouj's return. The findings of the research showed that the most important competitor of Yasouj region is Shiraz with a score of 3.2. Also, the most important factor in the sustainable development of tourism in Yasouj is paying attention to environmental issues with Bubble size: 5.36 and preventing the destruction of natural attractions around the city.