Presenting the new medical equipment export market development model from the perspective of managers with a Mix Method Study

Entering the international market of medical equipment requires that theexport product has theright quality and is in accordance with theneeds and demands of customers in orderto provide the possibility of competition in theglobal market.Thecurrent research was applied in terms of its objective and in terms of themethod of data collection in thelibrary-field manner.This research is a mixed research of qualitative-quantitative methods,using thematic analysis and MAXQDAsoftware in thequalitative part and structural and soft equations.SmartPLS and Spsssoftware have been extracted in the quantitative section.The data collection tool is interview in thequalitative part and questionnaire in thequantitative part and the sampling method in thequalitative part is purposeful judgment and in thequantitative part it is simple random.The statistical sample in thequalitative part includes 16experts and experts in thefield of production and export. Medical equipment and in the quantitative part, there were 168experts and industrial experts from 39 companies producing medical equipment in Iran. In the qualitative part, 42concepts and 21categories were extracted and the development model of the export market of modern medical equipment was presented from the point of view of the managers.It was concluded that the results of thequalitative part of the research include causal conditions, contextual conditions, intervening conditions, central category,strategies and consequences, and the results of the quantitative part indicate the confirmation of all the direct and indirect paths that medical equipment manufacturing companies, considering the research paradigm model, can understand correctly and Toachieve a comprehensive approach to the development of theexport market of modern medical equipment in these companies.