Designing an entrepreneurial marketing influence model with an emphasis on the strategic agility of economic knowledge-based companies in the Islamic Republic of Iran

 The nature of business in today's world requires high interaction between companies and customers, as well as the adoption of business models in the provision of services according to updated technologies. Entrepreneurial marketing and strategic agility are part of the discussion of how companies are organized in dynamic business environments. Based on the importance of entrepreneurial marketing and strategic agility, the present study was conducted to design a model of effective components of entrepreneurial marketing with an emphasis on the strategic agility of knowledge-based companies in the Islamic Republic of Iran. The research method is qualitative and quantitative. In the qualitative part, semi-structured interviews with experts, including managers and supervisors in knowledge-based companies and university professors, were used in a theoretical saturation and were conducted by the Atlas-ti software using the foundation data method. In the quantitative part, the questionnaire was provided to 336 experts and employees of knowledge-based companies and was modelled by structural equations and Smart PLS software. In the results of the qualitative section, 11 main networks and 35 categories were identified in the selected coding. The results of the quantitative section also showed that the underlying factors were 0.054, the causal factors were 0.053, the intervention factors were 0.131, the strategies were 0.316 and the consequences were 0.601 on entrepreneurial marketing. They are effective for strategic agility. Outcomes including competing with competitors have the highest role in entrepreneurial marketing for strategic agility. To increase their entrepreneurial marketing, the managers of knowledge-based companies must examine the changes in technology at different times and align themselves and the company with the changes in technology in the shortest possible time.