Validation of the sustainable attachment model of new-generation employees A study in businesses related to information and communication technology

and purpose In the last two decades, various types of research have been conducted on the issue of employee loyalty both at the national and international levels. The present study was carried out to quantitatively investigate the influencing variables on the belongingness of the new generation employees.

This research is applied, quantitative and descriptive-correlational. To collect data, a researcher-made questionnaire tool was used. The study's statistical population is employees working in businesses related to information and communication technology, and a simple random method was used to select the sample. The structural equation modelling method and Lisrel software were used to analyze the data.

Based on the results of the analysis, all the hypotheses of the research were confirmed, and therefore the organizational culture variables aligned with the values of the new generation, the effective interaction between the manager and the employee, an attractive and developing work environment, human resources measures focused on the expectations of the new generation, the nature and identity The company (industry) has a positive and significant effect on the sustainable loyalty of new generation employees.

A stimulating and attractive work environment has a direct impact on the belongingness of the new generation employees, and what influences the formation of this environment are factors such as the positive interaction between the manager and the employee, human resource measures focused on the expectations of the new generation and the company's identity. The organizational culture factor focused on the values of the new generation is also a root and indirect factor affecting the belongingness of the employees of this generation.