Evaluation and prioritization of factors affecting rural tourism attraction flows in the study area: ‎Tourism infiltration area of Mashhad

The flow of tourism indicates the spatial displacement of tourists in a region, while also the ‎spatial distribution of tourists throughout the tourist destinations is influenced by many factors. ‎Therefore, recognizing the most important factors affecting tourism flows helps to develop ‎tourism. Therefore, in this study, the main goal is to identify the most important factors affecting ‎rural tourism attraction streams. The research is a practical methodology in terms of descriptive-‎analytical methodology and in terms of purpose. The sample of the research includes 30 experts ‎in the field of tourism who have been selected by snowball method. The study area is rural ‎tourism destinations in the field of tourism influence of Mashhad. To analyze the findings, SPSS ‎software, PLS structural equations and DFAHP multi-criteria decision making model have been ‎used. In this study, the variable of tourism absorption flows using 7 factors in the form of 31 ‎components has been studied. The findings show that the highest mean belongs to the average ‎accessibility index of 3.82. Also, the study of factors using single sample T-test, PLS path ‎analysis and fuzzy Delphi analytical hierarchy process showed that the most important factors ‎are accessibility, attractions and spatial-spatial factors. The study of components using DFAHP ‎model also showed that the components of accessibility quality, accommodation facilities and ‎accessibility are the first to third priorities affecting the creation and strengthening of tourism ‎attraction streams.‎