Advance a tactical plan for selling inland leeches in knowledge-based companies

Background and success is not possible without strategy and detailed planning in any field. A business that operates in the field of sales, in addition to strategic marketing planning, must also prepare a strategic sales plan for itself. The purpose of this current research is the strategic plan of selling the domestic product of leech breeding in knowledge-based companies. This research was carried out in the framework of a qualitative approach and using the foundation's data research method.
The data collection tool was semi-structured interviews, and in order to collect information, interviews were conducted with 20 experts, including university professors, experts and managers of knowledge-based companies in the field of medical leech production, using a targeted sampling method. The sampling method was non-probability and purposeful snowball method.
Ethical considerations: In all stages of writing the present research, while respecting the originality of the texts, honesty and trustworthiness have been observed.
  The findings of the research indicate the extraction of 387 open codes, 10 concepts and 6 categories, which in the form of a paradigm model include: causal conditions, central conditions, contextual conditions, intervention conditions, solution/interactive and finally the result which is the production of knowledge-based products.
A knowledge-based company is the most effective company in innovation and knowledge growth, which enables the production of knowledge-based products.